Experience Design
Working collaboratively with cross-functional teams, I guide and evolve projects with a user-centred design vision and framework of understanding, research, discovery and analysis to delivery beautiful, simple products.
Empathy for the user, a desire to understand their objectives, motivations and obstacles so that we can make their experience better, is key to driving a business’ growth and north-star in a competitive market.
With creativity and technical progression at the core of my approach, I share knowledge and experience as I guide designers, actively encouraging peer review, evangelising usability testing and the evolving nature of design systems.
Process
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Research and define
Preparing for success with well defined problem statements or requirements. Working with real users and teams to uncover insights and identify opportunity.
– Product Manager alignment
– Stakeholder interviews
– Scope definition and roadmapping
– KPI targets
– Customer research (interviews, surveys etc.)
– Data analysis (Qual/Quant)
– Synthesis of findings
– Value Propositions
– Empathy + story mapping
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Design and test
Ideation rooted in discovery and evidence
– Collaborative white-boarding
– User-centred design
– Prototyping and UI
– Usability testing and validation
– Sales psychology
– Personalisation opportunities
– Design systems
– Technical validation
– Process flow
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Learn and grow
Monitoring to understand, hypothesise and build profiles for constant optimisation
– KPIs
– Defining tracking points
– Multi-variant test plans
– Experiment, fail fast and learn
– Close relationships with analytics
– Heatmap analysis
– Roadmap phasing
Guiding teams, UCD, UX, IA, UI design, UX copywriting and prototyping, instilling design principles and scalable pattern libraries, user research, data analysis, data-led insights and AB test plans, designing with Data Science models and OpenAI, sales psychology, usability testing and solid Typography
