ONE is a campaign and advocacy organisation with millions of members committed to the fight against extreme poverty and preventable disease, particularly in Africa. Cofounded by Bono and other campaigners, ONE is nonpartisan and works closely with African policy makers and activists.
Each year since 2006, this annual report has been produced, to present targets missed and met by G8 countries after each annual summit meeting and leading up to the next. Produced in 5 different languages, it’s a powerful lobbying tool and is used globally as a resource by campaigners, MPs and journalists.
A high profile panel of ONE founders, directors and supporters take part in the launch press conference, which is carefully dressed inline with each report.
The campaign was aligned around the U2 lyric, ‘The future needs a big kiss’. By becoming newly signed up ONE members, concert goers were offered the chance to have a photo of them and a partner or group of friends kissing, included in a section of the evenings show. It would be shown up on the enormous 360° stage screen.
Campaign requirements were: exhibition stands, volunteer T-shirts, wrist bands, bags, literature and bespoke sign-up software.