Planet Mu Records required an identifiable and expandable design system for an indefinitely numbered release schedule series of 12” singles. The design also needed to be simple and iconic to work equally effectively as small thumbnail images on digital download stores such as their own webstore at www.planet.mu and Bleep.com. A simple flash-like motif was created to display the key information of each release (Artist, Title, catalogue number and RPM). The structure remains identical, with colour changes and photography identifying each release.

Two compilation albums, ‘The Mu School’ and ‘14 Tracks From Planet Mu’ gave way to expanding the design further.

The flash motif became so synonymous and immediately recognisable as part of the brand, it was applied to T-shirts, embroidered onto hooded tops, record bags and printed turntable slipmats.