A leading and established recruitment company asked for a contemporary update to their brand. One that would draw them out of a space occupied by several competitors without alienating their client base.

Working with a team of copywriters, web visual and interaction designers, photographer and stylists, a warm and approachable brand, message and visual language was achieved.

A library of bespoke images was created. Their narrative was to firmly emphasise the human contact at Joslin Rowe. Dispensing with the tired shots of businessmen in board rooms.