Co-founded by Bono, ONE joined the vast U2 world tour, with a view to raising awareness of their issues and signing up as many new members as possible.

The campaign was aligned around the U2 lyric, ‘The future needs a big kiss’. By becoming newly signed up ONE members, concert goers were offered the chance to have a photo of them and a partner or group of friends kissing, included in a section of the evenings show. It would be shown up on the enormous 360° stage screen.

Campaign requirements were: exhibition stands, volunteer T-shirts, wrist bands, bags, literature and bespoke sign-up software.