Founded in 1979, STA Travel specialises in providing adventurous travel for the under 35s.
Optimise and refresh the existing booking path to show a measurable reduction in drop-off.
– Requirements with business analyst
– Content audit
– Gap analysis
– Competitor analysis and best practice
– Identify user journeys
– Assess analytics to identify drop-off points
– Liaise with tech to understand scope
– Sketch and iterate to feedback
– Produce clickable prototype
– Error messaging
– Hand over to visual design
(client of How Splendid Ltd)