UX Design Leader, crafting smart, human-centred products with motivated teams

I help teams navigate complexity and build clarity. With a strong foundation in creativity, research, systems thinking, and hands-on design, I partner with cross-functional teams to craft intuitive, AI-enhanced experiences that are rooted in real user needs and drive measurable business outcomes.

As AI rapidly transforms how we design, build, and offer products, I continuously adapt my process, integrating new tools, evolving design workflows and rethinking interaction models to meet this shift head-on.

I lead with empathy and clarity, mentoring designers, aligning cross-functional teams and fostering a culture of curiosity, critique, and collaboration. I believe great design is equal parts insight, creativity and adaptability, but also, that change is a constant.

  • Discovery and research

    Stakeholder alignment, generative research, user interviews, field studies

    Value propositions, Jobs-to-be-Done, journey mapping

    AI-assisted analysis (e.g. sentiment clustering)

    Competitive benchmarking, UX audits

    Effort/impact, roadmapping

    KPI targets

  • Design and test

    End-to-end product design: flows, interaction, UI

    Rapid prototyping (including AI prototyping tools)

    Designing with and for AI: prompt UX, explainability patterns

    Accessibility and inclusive design principles

    Scalability

    Usability testing and other evaluative research

    A/B Test plans

  • Leadership

    Coaching and mentoring designers, performance and objectives management, hiring

    Running critiques, design rituals, and cross-team syncs

    Design Principles

    Collaborative roadmap planning with product & engineering

    Advocating for AI-augmented workflows

    Building and scaling design culture