RAKUTEN ADVERTISING — MIRAI

Shifting fragmented tools and passive reporting to an AI-led, tailored, task-driven, optimised agentic solution.

A project that preceded the AI wave, yet naturally grew into it. I worked with PMs and Data Scientists to provide Brands with smarter means to discover Influencer and Creator partnerships for their affiliate programs.

Mirai uses a team of specialised agents, interactive UI components and a portable design system to create and manage affiliate offers through conversation. Rather than a collection of isolated AI features, Mirai is a coherent platform. It is a presence that knows and understands its user and works proactively to achieve better outcomes, handing over to the relevant agent that best serves the user’s needs.

Mirai was introduced to users in the familiar setting for their current workflows in a SaaS dashboard, before we shifted them to a standalone, dedicated platform. The ultimate goal is that Mirai does not seek to patch AI onto legacy thinking.